How to Add Facebook Pixels to WordPress-based website

Using Facebook with WordPress

When we want to really track how Facebook ads are performing on websites we manage and get a deeper understanding of our audience interaction and, of course, determine success of campaigns…. getting a pixel installed on your site will LINK that advertising from Facebook with your website’s visitor traffic information.
The below steps are from Facebook directly. I will be marking up with layman’s terms here and there shortly. ūüôā
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Why should I use a Facebook pixel?

  • Reach the right people
    Find new customers on Facebook, Instagram and the Audience Network. Optimize your ads for people likely to buy after they’ve visited your site.¬†Learn more.
  • Measure the results of your ads
    Understand the sales and revenue that resulted from your ads. Find out what data you can see from your Facebook pixel page.

 Create a Facebook pixel

To get started, you’ll need to create Facebook pixel that you can place on your WordPress site.

    1. Go to your Pixels tab in Events Manager.
    2. Click Create a Pixel.

  1. Click Create in the box that appears to finish creating your pixel.

You’ve now created a Facebook pixel. Follow the steps below to place your pixel on your website.

Download Facebook for WordPress extension

Once you’ve created a Facebook pixel, follow these steps to download a file with your Facebook pixel information that you’ll next upload to your WordPress site.

  1. Go to the Pixels section in Ads Manager.
  2. Click Set Up Pixel.
  3. Click Use an Integration or Tag Manager.
  4. Click WordPress.
  5. Click the Download link.

 Upload Facebook for WordPress extension

    1. Log in to WordPress.
    2. Click Plugins then Add New in your WordPress admin panel.

  1. Click Choose File and select facebook-pixel-for-wordpress-pixel-[your_pixel_ID].zip.
  2. Click Install Now.
  3. Click Activate.

Once you’ve successfully setup your pixel, learn how to start¬†running ads¬†on Facebook using conversion optimization and tracking.

 Find new potential customers with a conversions ad

Create a campaign using the Conversions objective to attract new visitors to your website. You can create audiences that look similar to people who have taken actions you care about (like signing up for a newsletter or making a purchase).

Create a product set
Choose your campaign preferences
Create your ad

Frequently-asked questions

How do I change which Page or pixel I want to use?
What should I do if I already have the Facebook pixel installed on my WordPress site?
My advertiser pays a third party to manage their WordPress site, what should I do?